Marketing Mix Seminar Report With PPT

INTRODUCTION

The marketing mix is a business tool used in marketing and by marketers. The marketing mix is often crucial when determining a product or brand’s offer, and is often associated with the four P’s: price, product, promotion, and place. In service marketing, however, the four Ps are expanded to the seven P’s or Seven P’s to address the different nature of services.
In the 1990s, the concept of four C’s was introduced as a more customer-driven replacement of four P’s. There are two theories based on four Cs: Lauterborn’s four Cs (consumer, cost, communication, convenience), and Shimizu’s four Cs (commodity, cost, communication, channel).

DOCUMENT IN COMPRESSED FILE

  • CERTIFICATE
  • DECLARATION
  • ACKNOWLEDGEMENT

“Marketing Mix” Seminar Report

Page Length: 18 Pages

Contents:

  • Introduction
  • History
  • What Is The Marketing Mix?
  • The Services Marketing Mix
  • Four C’s Of Marketing Mix
  • Characteristics Of Marketing Mix
  • Limitations Of The Marketing Mix
  • References

Include with “Marketing Mix” PPT

Page Length: 18 Pages

Contents:

  • Introduction
  • History
  • What is the marketing mix?
  • The services marketing mix
  • Four C’s of Marketing Mix
  • Characteristics of Marketing Mix
  • Limitations of the Marketing Mix
  • References 

Size : 675 KB 

Price :   ₹ 35/-

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