What is Rural?
According to the census of India, villages with clear surveyed boundaries not having a municipality, corporation or board, with density of population not more than 400sq.km and at least 75 per cent of the male working population engaged in agriculture and allied activities would qualify as rural. So, from the above stated conditions, there are 638,000 villages in the country. Of these, only 0.5 cent has a population above 10,000 and 2 per cent have population between 5,000 and 10,000. Around 50 per cent has a population less than 200.
But, FMCG and consumer durable companies are considering a territory as a rural market which has more than 20,000 and below 50,000 population. According to them, class-II and class-III towns are considered as rural. According to the census of India 2001, there are more than 4,000 towns in the country that are categorized as Class II and III Towns based on the population. Size of rural market is estimated to be 42 million households and rural market has been growing at five times the pace of the urban market.
The concept of Rural Marketing in India Economy has played an influential role in the lives of people. The rural market in India is not a separate entity in itself and it is highly influenced by the sociological and behavioral factors operating in the country. Rural marketing determines the carrying out of business activities bringing in the flow of goods from urban sectors to the rural regions of the country as well as the marketing of various products manufactured by the non-agricultural workers from rural to urban areas. The rural market in India is vast, scattered and offers a plenty of opportunities in comparison to the urban sector. It covers the maximum population and regions and thereby, the maximum number of consumers.
DOCUMENT IN COMPRESSED FILE
“Rural Marketing” Seminar Report
Page Length: 25 Pages
- Evolution Of Rural Market
- Characteristics Of Rural Market
- Rural Consumer
- Potential For Rural Market In India
- Challenges In Rural Marketing
- Strategies To Capture Rural Market
Include with “Rural Marketing” PPT
Page Length: 51 Pages
- Evolution of rural market
- Characteristics of rural market
- Rural consumer
- Potential for rural market in India
- Challenges in rural marketing
- Strategies to capture rural market
- Some noteworthy success stories
Size : 1.70 MB
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